Maximilian Missoni on Polestar Automobiles’ Design Ethos


Maximilian Missoni has been head of design for Polestar Automobiles since 2018. After becoming a member of Volvo Automobiles 2012 and subsequently being promoted to VP of exterior design in 2014, it was a pure development for Missoni to grow to be Polestar’s design director following Thomas Ingenlath’s appointment as CEO of the premium electrical automobile model.

On this candid FORCMAST interview, Missoni speaks with Eric Gallina about his profession path — from the early days of discovering design, his time as a scholar on the RCA and his first job at Volkswagen — in addition to his time at Volvo and Polestar’s design ethos and its future design course. He additionally gives some steerage to designers navigating by this altering automotive panorama



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00:00 – Intro
01:00 – Max Background and Beginning Out
10:00 – RCA Initiatives
12:40 – Working at Volkswagen
16:00 – Frustration and Resilience
20:00 – Becoming a member of Volvo
26:45 – Beginning Polestar
33:00 – What Makes Polestar Completely different
38:40 – The Function of the Designer
42:00 – Polestar Design Competitors
50:00 – Why the Competitors?
54:00 – Breaking into Design
01:00:00 – Way forward for Design (Altering Enterprise Mannequin)
01:10:00 – Private Hobbies
01:15:00 – Electrical Feelings
01:25:00 – Administration Fashion
01:30:00 – Recommendation to Designers

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