RAV4 Challenges F Collection for Retail Gross sales Management


Any dialogue about the most well-liked autos within the US has to
embrace the Toyota RAV4. Since January 2019, this compact utility
has ranked among the many 5 hottest autos within the nation for
thirty-nine out of forty-four months (see abstract beneath). Furthermore,
the RAV4 ranked second in retail registrations in 11 of these 44
months, and first this previous February.

It due to this fact isn’t a surprise that in August 2022, essentially the most
latest month for which new retail registration information can be found,
extra retail prospects opted for the RAV4 than for every other mannequin
besides the Ford F Collection pickup, and the hole between the 2 was a
mere 230 models.

RAV4 has a number of strengths. One is its longevity available in the market:
RAV4 launched within the US in 1996, sooner than every other in-market
compact car-based crossover besides the Kia Sportage, which arrived
a yr earlier. (Honda CR-V and Subaru Forester got here to market in
1997.) And whereas the RAV4 clearly has gone via quite a few
re-designs and enhancements, it has passed by the identical title
all through its 26-year historical past, incomes coveted model-level fairness
with US shoppers. In truth, 31% of RAV4 households purchase one other
one, above industry-wide mannequin loyalty of 25% within the first eight
months of 2022.

The compact utility additionally advantages from being a part of a powerful
model – 57% of Toyota homeowners who’ve returned to market to date in
2022 acquired one other Toyota, the very best model loyalty within the
mainstream market after Ford; this clearly gives a plentiful
supply of gross sales for the RAV4.

The RAV4 additionally attracts aggressive homeowners at a formidable charge.
Trying once more on the first eight months of 2022, RAV4’s
conquest/defection ratio of 1.04 not solely signifies a web influx of
prospects (for each 104 households conquested by the RAV4 from
different fashions, 100 RAV4 households defect to different fashions), nevertheless it
additionally surpasses Toyota’s common ratio of .88 and is second highest
amongst Toyota quantity fashions after the Tacoma. Nonetheless, it’s
noteworthy that RAV4 struggles towards a number of rivals, with a
ratio beneath 1.0 (web outflow) with Jeep Wrangler, Mazda CX-5, VW
Tiguan, Sportage, and Hyundai Tucson, amongst others.

Since automobile costs nonetheless rank excessive with many shoppers, it’s
related that RAV4 precise month-to-month funds are very aggressive.
Month-to-month funds for a brand new RAV4 with a 60-month (or larger) mortgage
averaged $550 August 2022 CYTD, lower than the typical Compact
Utility Section cost of $580 throughout the identical time interval. RAV4’s
cost is the tenth lowest among the many 23 compact utilities for
which S&P World Mobility has enough monetary information, however
nonetheless above the funds for such rivals as Forester, CX-5,
Chevrolet Equinox, Ford Escape, Tucson and Tiguan.*

RAV4 additionally advantages from a selection of powertrains, together with each
the normal inside combustion engine in addition to a hybrid
fuel/electrical providing (Escape, CR-V, Tucson, Wrangler, Sportage,
and Nissan Rogue additionally supply these two decisions). RAV4’s hybrid
set up charge has been rising and reached 58% in Q2 2022,
surpassing 50% for the primary time (partially pushed by the hybrid’s
spectacular mixture of gas effectivity and efficiency).

Importantly, a RAV4 hybrid purchaser can pay simply $39 extra a month
(with a 60+ month mortgage) than a RAV4 gasoline buyer ($569 vs.
$530), however the hybrid purchaser now has an “electrified” automobile, very
a lot in vogue lately. In distinction, if the shopper acquired the
Toyota BZ4X, the electrical counterpart to the RAV4, his month-to-month
cost of $810 could be $280 above the gasoline month-to-month

RAV4 hybrids additionally convey an oblique profit to the Toyota model.
Trade-wide, when a hybrid family returns to market, about
13.4% will migrate to an electrical automobile; in distinction, when a
gasoline family acquires a brand new automobile, solely 4% will migrate to
an EV (see chart beneath). On this sense, the hybrid serves as a
bridge to a totally electrical automobile, the ultimate vacation spot of the
complete US auto {industry}.

Be aware: S&P World Mobility loyalty information cited on this
report are derived from the Family Methodology, wherein the
newly acquired automobile isn’t essentially a alternative for the
unique automobile however could also be an addition to the family


High 10 Trade Tendencies Report

This automotive perception is a part of our month-to-month High 10
Trade Tendencies Report
. The report findings are taken from
new and used registration and loyalty information.

The October report is now obtainable, incorporating August 2022
CFI and LAT information. To obtain the report, please click on beneath.


Posted 28 October 2022 by Tom Libby, Affiliate Director, Loyalty Options and Trade Evaluation, S&P World Mobility

This text was printed by S&P World Mobility and never by S&P World Scores, which is a individually managed division of S&P World.


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